Ram Vans, Lucchese Staff Up for Distinctive Branded Boot Line

Ram Vans and Lucchese have partnered to create a line of premium, western-infused and handcrafted boots unpaired by the 2021 Ram 1500 Restricted Longhorn tenth Anniversary Version.

The road is impressed by the high-quality inside supplied within the truck, a narrative that begins a decade in the past when the Ram design staff wandered into Texas boot and saddle outlets.

“Going right into a boot store and a few of the saddle outlets, and seeing the eye to element, the creativity and the individuality, I knew that was elementary to get into the Longhorn and much more so, play that up on the tenth Anniversary Version,” mentioned Ryan Nagode, Chief Designer — Head of RAM Interiors.

Trey Gilmore, the Lucchese Director of Product Growth and Males’s Design, has designed boots for U.S. presidents, Hollywood celebrities and sports activities stars. The Ram collabroation introduced a singular problem.

My thought was to capitalize on and rejoice Lucchese and Ram Vans, and take a few of the greatest components and items from a design facet and convey them collectively, and have the ability to present the world a very fantastically designed piece of footwear that celebrates each manufacturers and the historical past that they’ve,” he mentioned.

The brand new Lucchese boots line consists of males’s and girls’s boots.

The designer referenced Mountain Brown leather-trimmed seats, laser filigree element on suede door bolsters, brushed-zin vintage console badging and Ram’s emblem to create the look of the brand new boots.

These parts are key to what Nagode says ties the inside design to the emotional connection and authenticity of ranch life within the South. “You’re feeling such as you’re on a ranch with the daylight arising within the morning, with the nice and cozy tones, the textures and the sensations. To us, it is greater than only a product. We wish you to get in there and really feel,” he mentioned.

That feeling is a mixture of rustic and refinement, a glance Gilmore strived to get proper in the course of the bookmaking course of. “The leather-based begins out very impartial, a type of tan colour, and with our hand-stain course of, we combine all of our personal dyes and colours and we do that coloring and ending in-house. As you possibly can see, that is fairly spot-on to that Mountain Brown inside,” he mentioned.

Ram Lucchese Boots
2021 Ram 1500 Restricted Longhorn tenth Anniversary Version and new Lucchese Ram assortment boots.

The Ram x Lucchese assortment consists of 5 boots, three males’s types and two ladies’s types. The boys’s types embrace a tooled Western boot, caiman Horsemen boot, and ostrich Horseman boot.

The Ram Males’s Tooled Western Boot is the costliest, retailing for $2,495. It incorporates a hand-tooled quarter and a large gator vamp. The Ram Males’s Caiman Horseman Boot ($995) incorporates a hand lower inlay quarter and large stomach caiman vamp. The Ram Males’s Ostrich Horseman Boot has a males’s fancy sew quarter, a hand stained ostrich vamp, and a $745 MSRP.

Ladies’s boot choices embrace the Ram Girls’ Big Gator Western Boot, which options an inlayed quarter and large gator vamp ($1,395), and a Ram Girls’ Horseman Boot with a aspect seam quarter and inlay with goat vamp ($695).

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The complete assortment is now accessible for pre-order on the Lucchese web site.