Polestar is doubling its international footprint. The electrical car firm, which is owned by Volvo Vehicles and Geely, is already effectively on its approach towards establishing a showroom presence in America’s largest cities and can now enter the gross sales enviornment in 18 markets worldwide together with Hong Kong and Singapore. The corporate can have as much as 100 operational Polestar places by the tip of the yr.
“We’re increasing each inside markets during which we have already got a presence and into new markets extraordinarily quickly. As a model that has solely been totally operational for simply over 12 months, this form of footprint is unprecedented,” stated Thomas Ingenlath, Polestar CEO. “We intention to develop at an analogous charge by way of new markets in 2022 as effectively. This continued tempo, mixed with new retail ideas, will assist our objective to exceed our homeowners’ expectations.”
Polestar Areas, the identify given to the corporate’s showrooms, will likely be operational alongside Polestar Locations. Each retailing experiences will permit potential consumers to expertise Polestar automobiles. Whereas Areas are in historically city areas, Locations, a brand new idea, will function in additional rural localities and permit car handovers to consumers. There can even be pop-up Polestar places at quite a lot of retail environments.
“We give attention to guaranteeing that prospects can work together with the model and our automobiles on their phrases. A refined on-line shopping for surroundings is backed-up by bodily places to assist drive consciousness and gross sales,” stated Mike Whittington the pinnacle of gross sales at Polestar. “Our new Vacation spot idea offers prospects much more entry to the model, and suits a few of our newer markets significantly effectively.”
Polestar has a digital gross sales mannequin that eschews the normal dealership-led shopping for course of. The technique permits prospects to discover, configure and buy a car by way of their internet-connected machine. Nonetheless, prospects should need to take a look at drive. An extra 60 take a look at drive places will likely be operational by the tip of the yr to supply the chance to get behind the wheel of a Polestar 2.
Polestar’s community of over 650 service factors will assist purchasers post-purchase. The automaker expects to develop to 780 service stations by the tip of 2021.
At the moment, within the U.S. prospects can take a look at drive, service and buy Polestar automobiles in Austin, Texas; Bellvue, Wash.; Boston; Detroit; Denver; Corte Madera and San Jose, Calif.; Los Angeles; Minneapolis; New York Metropolis; Princeton, N.J.; and Scottsdale, Arizona. Further places are deliberate for Atlanta, Connecticut, Dallas, South Florida and Washington D.C.
Polestar will launch its third car, Polestar 3, quickly. The SUV will likely be constructed on the Volvo Vehicles manufacturing middle in Ridgeville, S.C. alongside forthcoming Volvo merchandise. Meeting of the mannequin is anticipated to kick off in 2022.