Dodge Proclaims Its Nationwide Seek for Fanatic Model Consultant

The Dodge chief donut maker will drive the Dodge SRT Hellcat.

Dodge’s two-year advertising, dealership and product initiative By no means Raise was introduced in November as a lead-up to introducing Dodge electrical autos in 2024. One of many elements of this initiative is the first-of-its-kind place of chief donut maker.

The chief donut maker will likely be a Dodge ambassador, full with a full Dodge wardrobe, a Dodge SRT Hellcat, entry into the Radford Racing Faculty and a $150,000 paycheck. The model’s chosen ambassador will even attend auto occasions and meet trade celebrities.

“We’re seeking to rent somebody similar to [The Dodge Brothers] as our Chief Donut Maker, somebody who will embody their loopy can-do America Muscle spirit and carry the torch of the only most engaged group of fanatics the automotive trade has to supply,” Dodge CEO Tim Kuniskis stated in a press launch. “And what higher approach to discover them than creating this as soon as in a lifetime alternative that offers you the chance to drive the #1 Muscle Automobile in America.”

To use, candidates should submit a brief video, two minutes or much less, that demonstrates “ardour, charisma and creativity” to the Dodge Storage website. The corporate will choose 10 finalists to compete for the title.

Dodge has enlisted the assistance of pro-wrestling champion Invoice Goldberg to supervise the competitors of the highest 10. Contestants will likely be thrown into sizzling seat situations like racing a Dodge horsepower heavyweight, supervised by skilled drivers.

wrestling champion Bill Goldberg
Wrestling champion Invoice Goldberg will oversee the competitors and can in the end the $150,000 verify to the winner.

The competitors will likely be aired like a actuality TV present; every episode will see eliminations till the ultimate contestant is known as chief donut maker this spring.

Dodge kicked off its By no means Raise marketing strategy with a 25-car giveaway known as “Operation 25/8,” which partnered with 24 sports activities, music and automotive stars and Amazon. The automaker additionally introduced the launch of Dodge Energy Brokers, a community of elite dealerships outfitted with workers skilled to ship a performance-focused customer support expertise.

The corporate plans to announce one thing new every month.

Dodge is accepting purposes for chief donut maker as of as we speak, with a submission deadline of February 28.

Aspiring donut makers can view all the foundations and rules on Dodge’s website.