Actress Gabrielle Union will lead the reveal of the 2022 Ford Maverick on June 8, ending months of rumors, speculations, and spy images concerning the event, design, and manufacturing of a brand new small truck.
Union will exhibit the truck on her Instagram and TikTok channels, Ford’s social media channels, and on Hulu. The 2022 Maverick would be the first Ford car to debut on the corporate’s new TikTok channel.
Ford is not the primary firm dipping its toe into the TikTok pool. Lexus not too long ago launched a driver security data marketing campaign on the social media platform that was considered by over 11 million customers within the first few days it was dwell.
In response to HootSuite, TikTok has 689 month-to-month customers (practically 100 million within the U.S. alone) and is the world’s seventh most used social media platform. Almost half of all TikTok customers are adults between the ages of 18 and 29.
Honda has additionally been exploring options to conventional car debuts. The subsequent-generation 2022 Honda Civic debuted by way of a Twitch livestream on the Head2Head channel.
The Ford Maverick will slot beneath the Ford Ranger within the firm’s lineup. Promotional photographs of Union within the truck present an XLT grade mannequin. Leaked photos have already revealed the truck to be getting a “Maverick” stamped tailgate.
Ford has used the Maverick identify earlier than for a car. From 1970 to 1977, the moniker was worn by a compact automotive for U.S. clients. It was conceived as a rival to Datsun and Toyota fashions, and was immensely in style promoting over half 1,000,000 fashions in its first yr alone.
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